CoPE
Visual identity, brand strategy, and art direction for a self- reflection writing service.
C L I E N T —
CoPE
Summer 2023
T O O L S —
Figma
Adobe Illustrator
Adobe InDesgin
M O R E I N F O —
CoPE is an interactive, experimental process that invites participants to develop a writing practice and form new perspectives by transforming their entries into poetry. CoPE’s founders, Dani Clark and Erin McCabe, needed a brand identity and system that accentuated the transformative perspectives participants acquire through the CoPE experience. This brand identity captivates the audience through a fusion of contemporary and traditional typefaces, coupled with abstract imagery that mirrors the inner journey.
B R A N D M E S S A G I N G
CoPE offers participants new perspective, which has the potential to develop into personal insight and improved wellbeing.
B R A N D P E R S O N A L I T Y
Conversational
Playful
Exploratory
Witty
Imaginative
Exploratory
Experimental
Space
Curiosity
Discovery
Communal
Collaborative
Accessible
“
B R A N D I D E N T I T Y — D I R E C T I O N 01
Discover the uncharted realms of self and community ”
Playful
Imaginative
Messy
Personal
Expressive
Creative
Poetic
Joyful
Inventive
“
B R A N D I D E N T I T Y — D I R E C T I O N 02
Embrace the beauty of chaos — Making meaning in the messy ”
Conversational
Witty
Intimate
Insightful
Therapeutic
Healing
Analytical
Unexpected
Welcoming
“
B R A N D I D E N T I T Y — D I R E C T I O N 03
Surviving in style —
Cope till we die ”
2 5 P A G E
Brand Strategy Deck
